# WooCommerce loyalty launch checklist Use this checklist before enabling points on a live store. ## Strategy - [ ] Define the goal: repeat purchase, more reviews, higher AOV, or account creation. - [ ] Decide who earns points first: all customers, only registered users, or a segment. - [ ] Set one simple earn ratio before adding complexity. - [ ] Decide whether points can stack with coupons. ## Store setup - [ ] Activate the plugin on staging first. - [ ] Pick the closest preset: starter, VIP, review growth, or agency handoff. - [ ] Configure earn on completed orders. - [ ] Configure signup bonus if account creation matters. - [ ] Configure review reward if post-purchase reviews are a priority. - [ ] Set redemption value at checkout. ## Ledger and support - [ ] Verify the customer balance screen is understandable. - [ ] Verify the local ledger records award and redeem events clearly. - [ ] Write one support answer for "why did my points change?" - [ ] Decide who on the team can manually adjust points. ## Testing - [ ] Run one test order and confirm points are awarded. - [ ] Run one signup test and confirm bonus logic. - [ ] Run one approved review test if enabled. - [ ] Redeem points at checkout and verify discount math. - [ ] Test refund / cancellation workflow on staging. ## Launch - [ ] Export the JSON configuration. - [ ] Announce the program in account area, email or onsite banner. - [ ] Measure 30-day repeat purchase rate. - [ ] Review support tickets related to points after the first week. Article: